Tiltshift Lab Crossfit (The Lab) offers members access to personalized fitness training and lifestyle coaching in it’s community-driven gym in Seattle, Washington.
The Lab, located in in North Seattle, is proud to welcome patrons of all ages, genders, and physical ability. Without proper marketing materials, The Lab had trouble promoting the strong sense of community and togetherness that the gym was well-known for. Rather than focusing on intense workouts and painfully energetic coaches often associated with Crossfit gyms, Montane Productions stepped in and capture the teamwork, encouragement and community support found at The Lab. While fitness remains at the core of The Lab’s mission, going at it alone is not.
Montane Productions worked with The Lab owner and staff and was proud to craft a promotional piece which showcases the hard-working environment coupled with a strong sense of community and inclusion.